In 2023, global mobile app usage reached 257 billion downloads. According to predictions, this market will generate more than $613 billion in revenue in 2025. Although these are quite high-income potential, it is also a huge competition. To provide a high-quality solution, it is necessary to be aware of market strategies.

That’s why we’ve collected the hottest mobile app trends that will stay relevant in 2024. In this article, you’ll find our top picks from global dynamics to niche development. So let’s get started!


Quick Overview of Global App Market Trends

  • In 2023, mobile users spent nearly 16 billion hours using mobile apps worldwide, up 24.5% from 2022. The highest daily time spent is in Indonesia (5 hours and 39 minutes). Next are Brazil with 5.19 hours and Germany with 3.36 hours per day.
  • As of June 2023, Instagram was the most used app on the Google Play Store worldwide, with nearly 70 million downloads. In the App Store, it was Google with 6.36 million installs.
  • Threads was the fastest-growing app in 2023. In just 4 days since its launch, the app gained more than 100 million users.
  • Games generate the largest revenue among mobile apps. As of the end of 2023, this category received $249.9 billion.
  • On average, 75% of smartphone owners use them to communicate and send messages. Other popular activities include online banking, music listening, and video viewing.

TOP 15 Mobile App Trends in 2024

Now, let’s review mobile app trends in detail.


AI Smart Solutions

AI integration is one of the mobile app development trends, and it will continue to grow in 2024. Funding for AI startups increased to $38 billion during the pandemic alone by 2021. At the same time, healthcare companies started investing in AI the most (44%), compared to 22% of high tech.

By 2024, AI has affected almost every industry. Global spending on AI-enabled systems is worth $154 billion across all sectors. The two biggest investment industries are now banking and retail, with $20.6 billion and $19.7 billion in total.

Among the largest banks in the world, JPMorgan Chase, Capital One, and Royal Bank of Canada have the highest AI adoption. These mobile development trends transform banking apps into personalized services, fraud detection, and automated customer support.

mobile app trends interest in ai products

In turn, retail apps will focus on personalized shopping with AI-based recommendations. A survey among millennials and gen-zers showed that they are interested in AI-powered online shopping for 3 main reasons:

  • price comparisons;
  • finding deals;
  • relevant offerings/products.

Among retail investors, the main reason for using AI was to help analyze specific stocks or assets. Thus, investment apps with robust artificial intelligence analytics will be in demand.

A good example is Prospero, an AI-powered investment research tool. It uses machine learning to analyze millions of real-time data points on stock performance. Prospero offers market conclusions through AI forecasts and an anonymous survey system.

mobile app trends ai investment

The fintech AI market grew to $44.08 billion in 2024, forecasted to surpass $50 billion by 2029. Among the fintech mobile app trends are smart financial advice, algorithmic trading, and secure AI transactions.

As for AI payments, younger respondents were more likely to use them in 2023. However, it remained low across all age groups. Most people still don’t feel confident with the idea of using AI in digital payments.

The use of AI in travel apps is also growing. 63% of U.S. travelers use AI for planning via a phone or tablet. Among the popular requests:

  • scheduling flight tickets;
  • price comparison;
  • hotel suggestions;
  • restaurant menu recommendations.

Besides, people often turn to virtual travel agents for help. This indicates a boost in the number of travel apps with chatbots. AI-enabled planning is also among the trending apps. For example, Taskade AI productivity. Powered by GPT-4, the app gained rapid popularity with 500k+ downloads in the Play Store. It is suitable for both work teams and personal planning. Taskade has features to answer complex questions, generate notes, and organize up to 500+ tasks.

mobile app trends ai productivity

Almost half of US adults show interest in AI products, but 74% express concern about data privacy. So developers should take this into account to use this trend’s application potential.


App Privacy Focus

Based on a Norton report, 71% of global adults are taking steps to protect their online privacy. Among them:

  • 33% use online parental controls;
  • 26% enable multi-factor authentication;
  • 18% use an encrypted email service or messaging app;
  • 16% delete social media accounts.

mobile app trends privacy

Cisco reported that 47% of adults have changed services due to their data policies. 33% replaced social networks, 19% – retail services, 18% – banks, and 13% – healthcare providers.

Companies must meet these application development trends to ensure user retention. As did DuckDuckGo, a popular private browser with 50m+ downloads in the Play Store. It is a cookie-free search engine that allows you to block web and app tracking and provides email protection. Currently, DuckDuckGo has about 793.8 million visits per month.

mobile app trends duckduckgo stats

Demand for Virtual Private Network (VPN) apps has also increased. In 2022, the VPN market grew to $44.6 billion and is forecast to grow by 15.1%, reaching $137.7 billion by 2030.

  • 95% of adults are familiar with this technology and don't need to learn what the meaning of a VPN is, and even 46% use VPNs for work and personal purposes.
  • Almost 40% of users trust VPNs to prevent tracking by search engines or social networks.
  • Up to 10 million US adults may start using VPNs in 2024.
  • About 43% of users have a free VPN.

Based on the latest data, there are more than 1.5 billion VPN users worldwide, and these numbers continue to grow. Thus, data privacy is one of the mobile app trends to follow in 2024.


IoT App Development

Now let’s talk about the IoT as one of the mobile technology trends. Based on Statista reports, the total size of the global Internet of Things market in 2021 was about $213 billion. The forecast suggests that it will grow to over $621 billion in 2030. IoT apps generate 40% of this.

mobile app trends iot statistics

The IoT is popular in the industrial, smart city, and home technologies, sensors, automotive, and agriculture sectors.

  • Global income from smart city technologies, products, and services amount to nearly $89 billion in 2023.
  • Smart homes will grow by 453.2 million users (+255.66%) between 2023 and 2028.
  • Revenues from the IoT sensor market totaled over $27 billion in 2022. This figure will increase to 43 billion by 2025.
  • Global earnings in the Automotive IoT segment will grow to $387.8 billion by 2028.
  • In recent years, IoT apps have enabled smart farming. Expectations indicate that it will reach more than $13 billion in 2026. Smart agriculture includes planting, growing, harvesting, crop inspection, etc.

Mobile apps are the interface for IoT devices. They provide direct interaction with gadgets and systems in various sectors. With their help, users can manage smart home settings, receive notifications, or check farming data. In fact, it is an advanced automation and user experience personalization in the IoT area.

A great example is Blynk. It is a no-code app builder where you can prototype, deploy, and manage connected electronic devices. This IoT app allows you to remotely control, receive real-time notifications, create automation, and interact with voice assistants.

mobile app trends iot market

Foldable Devices Apps

According to a 2023 survey, 55% of smartphone users would like to purchase a foldable device as their next gadget. Thus, the development that supports these displays is one of the latest trends in mobile apps.

Forecasts show that the number of foldable smartphone shipments will grow from 18.6 million devices in 2023 to 100 million in 2027. Now Samsung is the leader in this market, with a 70% share. In 2019, this company launched the trend with the release of Samsung Galaxy Fold.

The main reason why consumers would buy a foldable smartphone is cheaper prices. However, 15% believe that a more durable screen and no display crease also influence their sales decision.

mobile app trends for fold smartphone

Many popular apps, such as Google Calendar and YouTube, have already adapted their interfaces to foldable devices. So now there are two ways forward for app developers: customizing existing solutions and creating new ones.


Low-Code Platforms

Low-code platforms simplify development by enabling users to create apps with limited or no coding. These tools use visual interfaces with drag-and-drop features. So, it makes app development accessible to non-technical users. This approach is one of the mobile app trends, that allow faster creation and deployment.

mobile app trends low code development

Gartner reports the low-code market grew to an estimated $26.9 billion in 2023. It’s projected that by 2026, 80% of low-code users will be from non-IT backgrounds. Spending on technologies enabling automation, including low-code, will reach $720 billion.

One useful example is Power Apps by Microsoft. This tool uses the Microsoft PowerFx low-code programming language and also allows AI development. Users can build an app from scratch with prompts or let the AI generate an app from images or Figma files. The tool offers prebuilt templates and drag-and-drop functionality. Power Apps is popular for use in finance, marketing, HR, and operations.


On-Demand Apps

On-demand apps are mobile platforms that provide instant access to various services. For example, food delivery, ride-sharing, or home services. They connect consumers with providers, offering speed, convenience, and simplicity. On-demand apps continue to be one of the mobile application trends in 2024.


Online Marketplaces

The largest on-demand category is online marketplaces. The top 3 players in the US market alone (Amazon, eBay, and Etsy) generate $158.3 billion in net profit. Let’s look at this market in more detail:

  • Temu is the most popular marketplace app in the world with nearly 338 million downloads in 2023. In just a few months, Temu grew from 5 million registered users in September 2022 to around 70.5 million in March 2023.
  • Amazon Shopping, in turn, has 188 million downloads. Next is Shopee, which received approximately 160.7 million downloads during this period.
  • As of April 2023, Amazon had the most monthly visits at around 4.8 billion. The second largest marketplace is eBay with approximately 1.2 billion visits.

Among small and medium-sized businesses on Amazon, more than a third (35%) sell in the Home and Kitchen category. Besides, 26% of sellers operate in the Beauty and Personal Care category.


Mobility Services

Transportation has been one of the mobile app trends since 2020 and continues to grow. The global car-sharing market will be worth about $226 billion in 2028. The number of users is expected to reach 1.97 billion. DiDi, Uber, and Lyft are the main players in the transportation app industry. Let’s take a closer look.

  • Uber Technologies' net revenue was about $31.88 billion in 2022. The company's mobile transportation network has about 130 million monthly users worldwide.
  • In 2022, Lyft generated more than $4.1 billion in revenue worldwide. The app has around 20.4 million active riders.
  • In 2022, Didi Chuxing's total revenue was about 141 billion yuan ($19.8 billion) worldwide. This ride-hailing app has roughly 84 million monthly users in China alone.


Food/Grocery Delivery

In 2023, the global online delivery market value stood at more than $1 trillion. The grocery delivery segment earned $390 billion of this, and the meal delivery was worth $630 billion. Online food delivery apps also owe their popularity to the Covid-19 pandemic. Here are some facts about this market:

  • In 2022, DoorDash became the most downloaded online food delivery app in the US. While DoorDash's app was downloaded more than 22 million times. Uber Eats was close behind with 12 million downloads.
  • DoorDash dominates the online food delivery market in the US with a 66% market share as of January 2024. Meanwhile, Uber Eats ranks second with a 23% share.
  • Consumers in the US spent an average of $33.94 per food delivery order on Uber Eats. Instacart received the most spending, averaging about $35.64 per order.
  • On average, Postmates had the highest level of hidden charges (46.4%) per food delivery order in the US. In comparison, DoorDash's hidden costs were about 27.5% of the average order value.

Besides these 3 categories of on-demand services, home, freelance, and health and sports apps also gain popularity. When choosing one, users prefer the speed and quality. As Temu’s example shows, developers have the opportunity to build a trendy mobile app that wins even in a highly competitive market.


Mobile Banking

Digital banking is one of the latest app trends that both traditional companies and neobanks are adapting to. By 2025, the share of mobile banking users will reach 80.4% of the total population. And the percentage of US banks that offer mobile checkout is already 86%.

mobile app trends digital banking

As of the end of 2022, US users installed mobile banking apps more than 34.6 million times. Capital One Mobile is the leader with more than 10 million downloads. JPMorgan Chase’s banking app, Chase Mobile, is in second place with 8.9 million downloads.

At the same time, neobanks continue to challenge traditional banks. A notable example is Chime. It is an app-only mobile banking service provider with 8.76 million downloads and 5.8 million monthly active users. In 2023, Chime became the most well-known and frequently used neobanking app in the US.

mobile app trends neobanking

Moreover, the trend of digital banking apps is global. There are 462 of these services created since 2014. In Brazil, it is Nubank with approximately $3.9 billion in revenue. Japanese digital bank Rakuten has 136.3 million customers worldwide in 2023. The UK has Starling Bank with 160 thousand downloads.

38% of people switch to digital banking because of lower fees. 37.1% – due to faster money transfers. Among the most popular features of mobile banking are detecting breaches and receiving notifications of unusual account activity.


Wearable Devices Support

Wearable devices are now at their peak of popularity. In 2022, the number of connected wearables worldwide reached about 1.1 billion. And integrating software with these products, from smartwatches to smart glasses, is one of the hottest mobile app trends.


Smartwatch Integration

The growth of the wearables market is primarily driven by sales of smartwatches. Their worldwide shipments are forecast to grow from 37 million units in 2016 to over 402 million in 2027.

  • In 2022, Apple dominated the global smartwatch market with about 30% of the market share. Samsung (10.1%), Huawei (6.9%), and Noise (5.8%) took the next positions.
  • The forecast shows that the global number of users in the smartwatch segment will reach 230.85 million by 2028.
  • The revenue of the smartwatch market worldwide amounts to $38.6 billion in 2022.

mobile app trends smartwatch

Companies are constantly updating their smartwatches to improve the user experience. For example, one of the biggest updates is Apple watchOS 10. It offers new ways to navigate and a new Smart Stack. It also features advanced workout options, a new mental health experience, and the ability to track the time you spend in daylight.


Smart Glasses Integration

mobile app trends for apple vision pro

In February, Apple announced the release of 600 apps in the all-new App Store designed for Vision Pro. These apps feature fully touchless interfaces controlled by the user’s eyes, hands, and voice. Moreover, there are about 1 million compatible iOS and iPadOS apps that already support Apple Vision Pro. This is one of the most promising latest app trends, and in 2024, developers will be using spatial computing more.


Touchless UI Options

Touchless options have already proven their value in 2020 at the peak of the COVID-19 pandemic. Their primary goal was to enable retail stores and offices to operate contactless. Thus, the world saw hundreds of technologies for remote access, document signing, and purchases using voice and gestures. But, in 2024, touchless technologies will be one of the hottest trends in mobile app development.

Touchless user interface (UI) options also include:

  • Biometric sign-in
  • Gesture controls
  • Eye tracking
  • Voice user interfaces (VUI)


Biometric Access

One example that we are all familiar with is biometrics access to the app. In most cases, it’s automatically supported by your smartphone, such as FaceID (facial recognition) or TouchID (fingerprint). Financial, document, or password storage apps use these features for security.

mobile app trends biometric authentication

There are many biometric authentication apps with advanced features on the market today. For example, Duo Security by Cisco, or Keyless Authenticator. However, including biometric access in software that isn’t primarily focused on security is a new app trend.


Gesture Сontrols

There is a newer approach – gesture control. The technology has transformed the way we interact with our mobile devices. Smartphones can now recognize and interpret specific hand or body movements as commands by using sensors and cameras. This technology works by capturing motion in three dimensions. It analyzes gestures’ trajectory, speed, and shape against predefined patterns to execute commands within an app.

For example, Samsung’s Galaxy models support the Air action feature, where you can gesture with the S Pen to open apps, control music, and more. The company also launched Gesture Interaction for Smart TVs.

mobile app trends gesture control

Gesture controls are suitable for:

Smart home devices

Adjust lighting, temperature, or media playback with a wave.

Gaming and Virtual Reality (VR)

Offer a more immersive experience by allowing players to use natural movements to control gameplay.

Health and Fitness apps

Enable contactless control during workouts. Allow users to change music, track their progress, or pause the workout session without touching the screen.

Eye Tracking

Eye tracking is a new app technology among contactless interface options. It uses state-of-the-art cameras and infrared sensors to track where and for how long the user is looking at the screen. This information is then used to control or adapt the app based on the user’s gaze. The technology assesses the pupil position and corneal reflection to pinpoint the user’s point of focus on the screen.

For example, Lumen uses this technology to turn standard webcams into eye-tracking tools. This allows them to conduct in-depth attention studies around the world. Their method combines eye tracking with face coding to optimize the impact of advertising and packaging.

Meanwhile, Tobii offers eye control for apps, using glasses. It is suitable for research, healthcare, education, and AR apps. They are also a great solution for people with disabilities.

mobile app trends eye tracking

Eye tracking is a great solution for:

Accessibility tools

Allow users with limited mobility to navigate apps and the web using their eyes as a cursor.

E-Learning and reading apps

Adjust the scroll speed based on where the reader's gaze is, or highlight text to improve comprehension and engagement.

Market Research

Analyze user engagement with content or advertisements by tracking where and how long they look at certain parts of the app.

Voice User Interfaces (VUI)

Voice user interfaces are not only about the popular voice assistants Siri and Alexa. Still, they were the start of the function’s adoption. For example, PayPal has been enabling voice-activated payments via Siri since 2016. H&M, Starbucks, and American Express also implemented a similar function for quick searches or repeated payments. However, in 2024, the integration of VUIs will become one of the new mobile app development trends.

mobile app trends voice

Voice interfaces allow users to interact with software using voice commands. Employing natural language processing (NLP) and machine learning, VUIs can understand, interpret, and respond to user queries with high accuracy. AI has also made a great input into this. This technology converts speech into text, analyzes it, and performs the appropriate action in the app.

VUI is a good option for home automation, gaming, accessibility features, and on-the-go tasks. However, it can also perform in niche applications, such as healthcare.


Blockchain Tech

Blockchain technology is a decentralized digital ledger that records transactions across many computers. It operates by chaining together blocks of transactions, which are verified and encrypted. This mechanism creates a tamper-proof system, ideal for secure operations in various apps.


Blockchain Global Mobile App Industry Trends

Although it’s not a new concept, this tech is also one of the mobile app trends in 2024. Let’s take a look at what the blockchain market looks like these days.

  • Statista forecasts that the global blockchain technology market will reach $1,235.71 billion by 2030.
  • The estimated annual growth rate of the blockchain market is 82.8%.
  • In 2022, Blockchain reached more than 81 million wallet users.
  • According to the survey, 45% of respondents said their companies are working on secure information exchange based on blockchain technology. Besides, it is also used for digital currencies and asset tracking and management.

The blockchain tech integration into mobile apps opens up a wide range of use cases in various industries:

Blockchain usage

Financial Services

Enables direct, secure transactions, smart contracts

Supply Chain and Logistics

Offers real-time, transparent tracking from production to delivery. Ensures product authenticity through immutable records.


Secure sharing of patient records while maintaining privacy. Tracks the production and distribution of pharmaceuticals.

Government and Public Sector

Supports transparent, secure, and tamper-proof electoral processes.

Media and Entertainment

Enables creators to securely register and license their works. Facilitates direct, transparent transactions between creators and consumers.


Allows consumers to verify the authenticity of luxury goods and collectibles. Offers a transparent system for managing loyalty points and rewards.


DApps Trends in App Development

Along with blockchain app development, the DApps industry has also become popular. Decentralized applications (DApps) are digital apps that run on a blockchain ledger. It works across many nodes (computers), so the application operates in a transparent, open, and secure environment. This decentralization means that DApps resist censorship, downtime, and control by a single authority.

mobile app trends dapps

Key characteristics of DApps include:

  • No single entity controls the app's data or operations.
  • DApps are open source, so their code is available for scrutiny and contributions by anyone.
  • Many DApps use cryptographic tokens to reward users and secure the network.

DApps can span various industries. It includes finance (DeFi apps), gaming, social media, and NFTs. In 2024, DApps have 5.3 million daily unique active wallets.

  • Blockchain gaming is among the most popular DApps (28% of all available) with 1.5 million daily unique active wallets (dUAW).
  • The DeFi (finance) apps also demonstrate stable performance, keeping their figure at 1 million dUAW.
  • Social DApps show the highest growth (262% increase) with about 868k dUAW.
  • In January 2024, the industry faced $41 million in damages due to exploits and hacks. This is 180% more than a year earlier.

The decentralized design of DApps offers both benefits and barriers. On the one hand, their open-source code promotes teamwork and innovation. Cryptographic tokens motivate users and increase security. But their growing popularity also highlights scalability and security issues. The DApps sector will continue to grow with new cybersecurity efforts in 2024.


Cross-Platform Mobile Apps

In the first quarter of 2023, users downloaded about 27 billion applications from Google Play, and about 8.1 billion from the Apple App Store. Although these numbers differ, developers are turning to one of the mobile app trends – cross-platform development. This approach allows to building of software that runs on different mobile operating systems based on a single code base. It is a cost-effective and efficient way to reach a wider audience.

mobile app trends cross platform

Cross-platform apps are gaining popularity due to their ability to provide the same user experience on iOS and Android devices. This not only speeds up the development cycle but also reduces costs, making it attractive to businesses.

Developers use a range of programming languages to create these apps. Some of the most popular tools include:


Developed by Google, Flutter allows you to build apps that look like native ones from a single codebase. Currently, about 46% of software developers use this tool.

React Native

Created by Meta Platforms, Inc., React Native enables developers to build mobile apps using JavaScript and React. 32% of cross-platform developers prefer to use this framework.


Apache Cordova is a mobile app development framework that enables developers to use CSS3, HTML5, and JavaScript for cross-platform solutions. Now it is the 5th most popular framework, with 10% of developers using it.


It is an open-source SDK for native-quality web and mobile applications. Today, this tool covers about 11% of developers.


A Microsoft-owned framework that uses C# and .NET to create apps for Android, iOS, and Windows with a single codebase. It is the 3rd most used tool for cross-platform development with 12% of devs working with it.

Cross-platform development is popular among well-known brands, such as Instagram and Google Ads, as well as new launches. Although this is not a new trend, it will continue to grow in 2024.


Beacon Tech

Beacon-enabled apps work by interacting with small Bluetooth devices placed in specific locations. When a smartphone with an app comes within its range, it receives signals that make the app perform certain actions. For example, to send personalized notifications or offers to the user’s phone. This technology is one of the mobile app trends, as it allows companies to interact with customers in a targeted way, and improve user experience.

mobile app trends beacon

Forecasts say that the beacon market will grow from $519.6 million in 2016 to $56.6 billion by 2026. This technology will be increasingly used in retail, hospitality, and transportation.

For example, McDonald’s uses beacons to offer special deals when customers are nearby. Kroger enhances shopping experiences with in-store navigation and targeted ads. And Uber uses beacons to improve the accuracy of pick-up locations.


Augmented and Virtual Reality

Forecasts say that by 2028, the number of AR and VR market users in the world will reach about 3.7 billion. And consumer spending on these content/apps will hit about $13 billion by the end of 2024. AR and VR are still in the implementation stage, so they will become one of the mobile app future trends shortly.

  • The AR & VR market will generate revenue of $38.6 billion by the end of 2024.
  • It will grow at an annual rate of 10.77% (CAGR 2024-2028), reaching a market volume of $58.1 billion by 2028.
  • The user penetration rate will hit 52.8% in 2024 and increase to 55.9% by 2028.

As of February 2022, there were 552 apps identified with the metaverse, of which about 23% were AR & VR ones. Now the number of such solutions is growing.

mobile app trends ar and vr

For example, Google Lens uses AR for real-world object recognition through smartphone cameras. IKEA Place, in turn, lets consumers visualize furniture in their homes before buying. Wanna Kicks enhances online shopping experiences with an AR feature for trying on sneakers virtually.

In the wearables trend we just discussed, we already mentioned the efforts of Apple Vision Pro. Analysts suggest that Apple may ship 350,000 devices in 2024, and up to 1.48 million in 2025. AR & VR apps for Apple Vision Pro and future versions will also become trendy.


Cloud Computing Tech

The global mobile cloud market will reach $202.4 billion by 2028. The average annual growth rate will be 34.0%. Wireless technologies development, cloud computing, and 5G adoption are driving this growth. The market includes apps for entertainment, utilities, education, and healthcare.

Cloud technologies enable software to run faster. They offer storage solutions that increase app performance and improve customer experience. This way, users can access services and data from any device, anywhere, anytime. Moreover, the mobile cloud integration enables real-time data analytics, machine learning, and AI features.

mobile app trends cloud

In fact, 94% of businesses are already using cloud solutions. Thus, developers are taking advantage of cloud solutions more and more, making it one of the mobile app trends in 2024. Let’s take a look at some well-known examples of cloud-based mobile apps.




CRM, sales tracking, marketing automation, real-time analytics

Google Workspace apps


Collaborative editing, cloud storage, communication tools


File Storage

File syncing, sharing, collaboration tools, backup



Video conferencing, screen sharing, real-time messaging, virtual backgrounds



Fee-free banking, automatic savings, early paycheck access

Google Photos

Photos and Video Sharing

Unlimited storage, photo and video backup, smart categorization

Apple Smart Home

Smart Home

Control and automate lights, locks, thermostats, and more with Apple's HomeKit ecosystem


Sport, Health

Activity tracking, sleep monitoring, workout logging, nutrition planning

Steam Link


Game streaming from PC to mobile, multi-platform support, controller support


Audio and Video Features Focus

Focusing on audio and video features has become an important mobile app trend. It is transforming the way we communicate, interact, and consume content on our devices. This trend includes the rise of video-conferencing apps and audio-centric social media platforms.


Video-Based Apps

The global shift to remote work and virtual meetings has increased the demand for video conferencing apps. In 2022, the global video conferencing market reached $10.6 billion. The market is forecast to nearly double by 2027, rising to $19.1 billion. These platforms have become essential tools for businesses, schools, and individuals.

Although they peaked in 2020, they are still popular. For example, in the 2nd quarter of 2023, users downloaded Zoom more than 38.4 million times worldwide. Microsoft Teams, in turn, increased the number of users from 270 million in 2022 to 300 million in 2023.

mobile app trends videoconferencing

These programs are constantly evolving, adding new features. For example, Zoom announced the ability to take part in meetings through their Vision Pro headset. Besides, Zoom AI Companion allows you to generate a meeting summary, record through highlights, and get feedback on presentation skills.

There are many popular video-based social networks, such as YouTube and TikTok. But newcomers are also attacking the streaming entertainment space. For example, Caffeine. This is a network like TikTok that targets an urban African-American audience. The app offers content about rap battles, street dancing, etc. Now Caffeine has more than 1 million downloads in the Play Store.

Overall, videos reach over 92% of people worldwide. With such widespread viewership, companies compete to offer new video features to attract users.


Audio-Focused Apps

Although video options are at their peak right now, audio social networks with live chat may also become one of the future mobile app trends. And Clubhouse is a vivid example of this. After its creation in 2020, the app broke into the top 20 most popular social networks in the US in just a year. Here are some facts about this network:

  • Clubhouse is the most downloaded user-generated audio app.
  • As of July 2023, Clubhouse had over 243 thousand monthly downloads.
  • The app has attracted more than 10 million weekly active users as of July 2022.
  • Nowadays, Clubhouse is valued at about $4 billion.

mobile app trends audio social networks

In fact, audio social networks are a new level of podcasting. Although the concept itself remains popular. The survey shows that 56% of the US population is familiar with podcasts, and 11% listen to them every day. And Spotify continues to be the most popular listening platform.

Summing up

So, the key to a successful app lies in strong practices – functionality, user experience, and privacy. It’s not so much about chasing mobile app trends. It’s about using them to create safe, effective, and intuitive solutions. Any app demands a professional approach, and combining it with the market needs will only strengthen them. If you need to hire expert developers who can adapt the latest mobile app trends for your projects, contact us. We’ll provide the first CVs in a few days.

Frequently Asked Questions

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What is the demand for mobile apps?

After a downturn in 2022, annual app spending grew to $171 billion in 2023. Education, entertainment, and health apps had the largest increase in downloads.

Are mobile apps still popular?

Yes, mobile apps continue to be extremely popular: in 2023, the number of downloads worldwide reached 257 billion. Among the most demanded are games, messengers, and banking.

What is the latest technology for mobile app development?

AI and machine learning, IoT, blockchain, AR & VR, low-code platforms, and cloud computing. Each of these technologies is frequently updated and provides new opportunities for mobile app development.

What are most mobile apps built with?

Swift and Objective-C for iOS. Java and Kotlin for Android. Cross-platform frameworks like Flutter, React Native, and Xamarin for both iOS and Android. Also, JavaScript and web technologies (HTML5 and CSS) for progressive web apps (PWAs) and hybrid apps.

CEO @ DOIT Software
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